Sat. Oct 26th, 2019

BTS New Album – Everything we know Map of the Soul: Persona

8 min read

On March Tuesday 12 at Midnight (KST), Big Hit surprised BTS ARMY and announced future release of BTS’ new album, Map of the Soul: Persona through their fancafe blog. A day later, the pre-order began and many ARMYS have already secured their own copy of the new album.

Throughout this article, I will be compiling everything that we know about Map of the Soul: Persona so far

This post contains affiliate links. For more information, see my disclosures here.

The story behind it

It is not rare that BTS usually are inspired by literature and novels to make new music and this new album is no exception. Jung’s Map of the Soul is a book written by Murray Stein, which offers readers a strong grounding in the basic principles of Carl Jung’s analytical psychology in addition to illuminating insights. To understand better, Jung was a Swiss psychiatrist and psychoanalyst who founded analytical psychology.

Just by knowing this, ARMYS over the world have been theorizing about the topic of this new album after the Love Yourself era. The most popular theory is that these songs will probably be still be related to loving oneself, but it will show us how to do so. Jung emphasized that the totality of the human mind and the personal quest to be true to one’s own personality.

According to Jung, there are four archetypes that makes :

  • Persona
  • Anima/Animus
  • The self
  • Shadow

To simplify, Persona could be considered the mask, the part we show to the outer world, Anima/Animus is the mirror, Shadow is described as the dark side, the parts we usually repressed. Finally, the self would represent ”
unified psyche as a whole.”

If you want to learn more about this, I would recommend you to read this article.

However, this is not the first time Jung was mentioned in the Bangtan Universe (the alternative universe where most BTS music videos take place and are correlated.)

During Wings era, Demian by Herman Hesse is the main concept for their album. ARMYS found out that Hesse was heavily influenced by Jung’s thoughts and theory.

Another book that may have a correlation to BTS’ new album is The Art of Loving, by psychoanalyst and social philosopher Erich Fromm.

Fromm presents love as a skill that can be taught and developed, rejecting the idea of loving as something magical and mysterious that cannot be analyzed and explained.

If you are interested in having a better understanding of BTS’ songs, I would highly recommend you read these books, they are really worth the while.

It is not just because of BTS, but also they have very meaningful messages and would help understand others and yourself better.

When will it be released?

BigHit confirmed that the new album will be released on Friday, April 12. A day later, BTS will have their comeback on the US American late-night live television variety show Saturday Night Live, where Emma Stone will be the host for the show that day.

In case you don’t know about Saturday Night Live is a show where many famous people perform comedy sketches, which often parody contemporary culture and politics.

Each episode is hosted by a celebrity guest, who usually delivers the opening monologue and performs in sketches with the cast as with featured performances by a musical guest.

So, in other words, this a very important moment for BTS’ career and performing in this show would allow them to be known by a greater audience in the US.

(Update 04.10.2019) SNL shared a teaser for this weekend’s performance. Watch it below:

More Details

Comeback Trailer – Going back to the past

On March Thursday 28 at 12 am (KST), Big Hit released the Comeback Trailer for BTS’ new album. In this video, RM (Kim NamJoon), the leader of BTS, is the only one featuring and the song would probably be the intro for Map of the Soul: Persona. If you haven’t seen the video yet, you can watch it here.

Looking thoroughly through the video, ARMYS found very interesting details about what to expect about this new era. It has been said that Persona will be the first of a trilogy, followed by Shadow and Ego, which can be seen written in the chalkboard at the background.

The first thing fans noticed about this video was that the beginning resembles the Skool Luv Affair comeback trailer, which makes fans think that they are going back to the beginning. 

Other details ARMYS know about are that there are going to be four versions of this album and the photo that was attached with the pre-order notice. The image shows the four versions with different shades of pink. By knowing this, many think that the color of this album cover will be pink.

Another thing to take into account is that you can also buy a poster with the album and there will be a photo card as in most of BTS’ albums.

Each version of the album (1, 2, 3 and 4) will have seven different versions of the photo card, which makes a total of 28 photo cards.

So, in case you got lost, the album will include:

  • a photobook (each version has a different booklet inside)
  • A mini book (The most beautiful moment in life The Notes)
  • 1 postcard
  • 1 photo card
  • 1 clear picket photo (limited quantity, only for first-time purchases)
  • Photo film
  • 1 poster for first-time purchase of each version

Concept Photos

(Update 03.31.2019) Today Big Hit surprised all ARMYS and share the concept photos in their social media accounts for the version 1 and 2 of the album. In case you didn’t know, BTS’ album always are accompanied by a set of pictures of the members, and each version has a different concept.

In both these versions we can see the members relaxed, without many extravagant clothes, as we saw in the last album Love Yourself: Answer, but more casual style.

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#BTS #방탄소년단 #MAP_OF_THE_SOUL_PERSONA Concept Photo version 1

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(Update 04.02.2019) Two days after the first two concept photos were revealed, BigHit shared the other two concept photos left.

In these new pictures, we can see the members holding a flower in their individual photos and in concept 4 pictures, they are holding grapes, except for Jin and HoSeok, who have a strawberry in their hands.

After all the concepts for this album were released, fans started to notice that these 4 concepts relate to the archetypes Jung explains in his theory, the persona, the anima, the self and the shadow.

Boy with Luv – Another journey to the past

(Update 04.07.2019) As it’s already Monday in South Korea, Big Hit revealed a Music Video teaser that took all fans by surprise.

ARMYS have expected that the tracklist would be released this Monday, and the release of the teaser is not the only thing that surprised fans, but also the collaboration with Halsey, who features in the MV.

This short teaser of BTS new song 작은 것들을 위한 시 (Boy With Luv) [A Poem for Small Things] has also a resemblance with another BTS song.

After watching the teaser, many fans have noticed the similarities with BTS previous song Boy in Luv, which was released in 2014 as the main track of Skool Luv Affair album.

However, fans are being skeptical about it and aren’t sure if the video will be part of the music video. If aren’t familiar with what happened before, last year before the release of Fake Love Music Video, there was a teaser revealed, but most of it wasn’t included in the MV.

With less than a week left. fans over the world cannot wait to see what will come out from this great collaboration.

(Update 04.10.2019) Three days after we got to see the first glipse of the Music Video, a new teaser was revealed. This time, we can appreciate a small part of their new choreography. Fans can’t wait for Friday to come and the week is passing by so slowly for ARMYs.

(Update 04.12.2019) The day finally is here! The new album is available and many fans over the world have been sharing their opinion about amazing it is, but also so different compared to BTS’ previous albums.

You can now watch the Music Video here:

The tracklist – is there a meaning behind it?

(Update 04.08.2019) Today, at 12 am (KST), it was already Tuestday 9th in Korea and new information about the album was revealed: the tracklist.

ARMYs had been expected for the tracklist and were surprised when the teaser was released first. But now, after two days since the video was uploaded, fans can know more about what the songs will the album have.

The tracklist for Map of the Soul: Persona

The album will consist of 7 tracks, with 작은 것들을 위한 시 (Boy with Luv) as their title track. At first glance, the songs have very intriguing names and fans have already been theorizing about the meaning behind each song.

Starting with Persona, which we have already listened to and ending with Dionysus, fans are doing research about these words, their meanings and what the song could be about.

Some are even saying that some songs will be sub-units, meaning that two or three members will be singing the song instead of the whole group.

The songs can also be related with the HyyH storyline, which started in 2015 with The Most Beautiful Moment in Life pt. 1.

But something that people can be sure of it’s that these songs will have a very deep and meaningful message and they will probably lead the charts next week.

Now that the album is out, you can check the new songs here:

Where to buy it

On Wednesday 13, Big Hit released the links to where to pre-order Map of the Soul: Persona. All the following links are trust-worthy websites and your purchase will count for the Gaon and Hanteo charts in Korea (Gaon and Hanteo are charts similar to Billboard but in Korea.) I will also add for other countries, so you can help BTS chart in your home country.

You can also check streaming platforms, such as Spotify and Apple Music, if you are more comfortable listening to it from your mobile device.

What comes next?

This is all we know for the moment. There are still a few weeks left until BTS release their new album on April 12 and have their comeback on April 13 at Saturday Night Live.

I will be updating this article when having more information about comeback. I hope this helped you to know more about the upcoming album and to whether pre-order the album or not.

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35 thoughts on “BTS New Album – Everything we know Map of the Soul: Persona

  1. I have never heard of this group before, but I’ve done some research and it seems like a great group and everyone is excited about this album and the anticipation seems to be all over the place.

    April 12 seems just around the corner and I’ll make sure to not miss SNL to see it because the FOMO (Fear of missing out is a thing now)

  2. Hey Mariana,

    I’ve really enjoyed reading this article as you’ve provided us with tonnes of valuable information on “BTS New Album”. I’m a big BTS fan, and I love every single song. After doing some research online, I think that this album is really worth buying because it’s the latest one yet, and, the songs are just amazing. Can’t wait to try it!!!

    Thanks a lot for taking your time in spreading this news. Keep up the good work Mariana!

    1. Thank you so much for your comment and it’s so nice to find another BTS fan. And I also think it’s worth buying the album, I have already pre-order mine through KPopTown.

  3. This sounds great! I wonder if they are going to plan a tour promoting this new album, or not? The trilogy sounds fantastic! I love when bands do that, it makes the whole album collection so much more interesting. Maybe it is possible this becomes a collectors dream. Is the album going to be available online or in stores on the day of release?

    1. Hi! There’s going to be a stadium tour after the album is released called Speak Yourself. They are going to visit Chicago, Los Angeles and New Jersey in the USA and they also have other tour dates in London, Paris, Sao Paulo and some cities in Japan. It is considered an extended tour of their last year tour called Love Yourself, which was the name of their previous trilogy. 

      About the trilogy that’s what they usually do. If you check their discography, they have several trilogies and have being doing this from the very beginning. And everyone of these trilogies is part of “an era”. By listening to their songs, you can see how they grew up from being teenagers to becoming young adults.

      For now, it is only available online but probably they are going to sell in stories on the day of release.

      Thank you for your interest and your comment. 

  4. Map of the soul: the title seems so catchy and real. I actually love musical acts that gets inspiration from books and literature book. Meanwhile spreading their fan base to the United States and beyond is also a good move for them, bacause I believe they’ll gain more audience and exposure. Thanks for writing this

    1. Hello Salim,

      I agree with you, it’s a great move that their promoting their music in other countries outside of South Korea and now that they will be collaborating with Halsey, a great and talented female artist, it’s going to be even bigger in the USA.

  5. Hey, that’s an awesome article, Mariana. I’m glad that I found it before the release that. I’m very much looking forward to it. Honestly speaking I did not know anything about this group before. But after reading your article I got really curious and start researching them. Now, I’m not gonna miss out. Your article is much detailed and complete, a complete list of buying places are conveniently listed. Koreans rocks!!

    Thanks a lot for sharing this amazing article. 

    1. Hello, 

      Thank you so much for your comment and I’m glad you liked it. It’s so fulfilling to know that I have introduce you to BTS and I guarantee you that you won’t regret getting to know them.

      All the best,

      Mariana

  6. I have never heard of BTS before, but I am intrigued by the content of the album which you say is inspired by the works of Jung. It does sound as though it is an album with a good deal of meaty content which has considerable thought in its conception, and that is not always the case with some albums.

    Thank you so much for telling us about it, and I will certainly be investigating this band further.

    Chrissie 🙂

    1. Hello Chrissie,

      Thank you for your nice comment and I hope that you enjoy their songs once you listened to them. I’m glad that I have introduced you to BTS and you won’t regret learning more about them because they are fantastic and talented young men.

      All the best,

      Mariana

  7. Hi Mariana,

    Many were surprised of the release of this new album on March Tuesday 12 at Midnight (KST). To be frank, Big Hit really surprised BTS ARMY and to crown it all, the announcement of future release of BTS’ new album, Map of the Soul: Personal really kept everyone yearning for it. My love for BTS is because of the source of inspiration for the songs

  8. I operate an Internet cafe here in the Philippines and I see how young people are getting music for free downloaded to their mobile devices using a trick which in my mind deprives these K-Pop money they should have earned from their work. I am not sure if the music industry is aware of this, they seem to not acting to curb practices like this: People would usually open Youtube on their browser, and then they’d open “Youtube to MP3” browser-based programs and extract the audio of the music video and VOILA! Music has been pirated.

    1. Hello, 

      Thank you for your concern about this situation. I am not really sure if they are aware of not, but pirating is something that affects not just the music industry, but also other media platforms, films, tv shows and it’s has been going for a while. And regarding the money they earn, I think it’s enough for them to not worry about losing this tiny bit. Big Hit, BTS label, was one of the music companies in Korea that earn the most money, along with the Big3, which are JYP Entertainment, SM Entertainment and YG Entertainment. And they earn that much money only with BTS, while the other companies have several groups and artists.

      Best,

      Mariana

  9. Thanks sharing this article on BTS new album. The last album was really cool and was rocked by the fans in the world. I am glad that new album is on the way online April 12. I can’t wait to rock it as well. BTS is a great group that brought smile on the faces of their fans and that of 12th April won’t be an exemption. Thanks for sharing.

    1. Hello Brent,

      Thank you for your nice comment and I also can’t wait for it to come out. Friday seems so far away but it’s actually around the corner.   

      Best, 

      Mariana

  10. I absolutely love to read the stories behind the albums and songs. It’s eyes opening and makes a much stronger connection to the group and its music. In this case, the idea behind is deep and fascinating, as it’s based on Jung’s theory.

    I can’t wait to hear how this album came out. Thank you for sharing. The pictures are cool as well!

    1. Hello Mary,

      Thank you for your nice comment and it’s really fascinating how much people can learn from analyzing their music.

      If you would like to learn more about their music, you can read my article about their early years on the music industry here

      Best,

      Mariana

  11. Amazing , you’ll never find any group & crew that create this kind of multi-dimensional approach to express music with in depth philosophy, literary lyricism, influencing book, webtoon & screen publishing, creating a whole new culture.Top notch and in a league of their own. Substance and quality at all times. I will like to get more this from you, thanks for the amazing research carried out to put all these details together.

  12. Blackpink and BTS are two of the most hyped girlband and boyband in my country. My friends keep posting regularly in his social media about Persona (I originally thought it as another famous game with same name), and now Blackpink comeback with their new EP ‘Kill This Love’. So much KPOP hype in my timeline 🙂 

    Oh yes, one of my friend is having birthday soon. Is there any place that you can recommend to buy official BTS merchandises? I want to buy her Persona album too in one bulk with other merchandises. Last time I checked, she hasn’t preordered the album so I’m thinking to get her this as a gift. Thanks

    1. Hello,

      Thank you for your kind comment. And yes, I can recommend some online shops. I have written an article about it actually. You can check it here. I don’t know where you are from, but if Amazon is available in your country, that’s my top recommendation if you are planning to buy many products.

      Best,

      Mariana

  13. It’s a great move that their promoting their music in other countries outside of South Korea.To be sincere , Big Hit really surprised BTS ARMY and to end it all, the announcement of future release of BTS’ new album, Map of the Soul, Personal really kept everyone longing for it. My love for BTS is because of the source of inspiration for the songs, nice and detailed article 

  14. This sounds so exciting and adventurous. I feel tickled by the theme. What an amazingly talented writer you are!

    I’ve really enjoyed reading this article as you’ve provided us with lots of valuable information. I never knew this is the lovely story behind this. This is highly motivating and i must attest to the fact that i learnt alot.  I cant wait for its release date

    1. Hello Tracy,

      Thank you for your kind comment. I’m glad that you learnt while reading my article.

      Best,

      Mariana

  15. Great post-Mariana. I’m hearing of this group BTS for this first time, and I’m thrilled with everything you have written about them. I’m looking forward to the release of their album and would hook up to watching them on Saturday night live. Any idea whether the team plans to do a tour across major American cities. I love to attend a live session. Thanks for the information. 

    1. Hello, 

      Thank you for your kind comment. And regarding your question, yes! They will be starting their stadium tour, called Speak Yourself, in the USA this May 4th, starting in LA at the Rose Bowl, then Chicago at the Soldier Field and finally New Jersey, at the MetLife Stadium, twice at each city. They aren’t going to many cities because they have already been to the USA last year, not so long ago. After the USA, they will be going to Brazil, then performing at the Wembley Stadium twice and after that Paris is their next stop.

      Best,

      Mariana

  16. Woow , this is awesome, although I have not heard of the name BTS before but your analysis about their album here will definitely want someone to try it as soon as it is released today. Excellent work, I know you will also do better in other areas because of the explicit nature of this content. Thanks a lot for taking your time in spreading this news. Keep up the good work Mariana!

  17. Wow how impressive that they will perform for SNL. I love SNL, I think the only Korean performer that I saw on the skid was Gangnam style, I almost died when I saw that skid. You should check it out you might find it on youtube. I think I first heard of BTS from my Korean friends and did not think much of it. Next thing I know, I see them everywhere in NYC’s K-town. I think they will have the concert in MSG or something, my friends are so excited and will come and crash at my place. I will be sure to catch them on SNL. Thanks for a bit of the background about them.

    1. Hello, 

      Thank you for your kind comment, I will surely watch the Gangnam Style skid. Regarding the concert you said, they will be perfoming in New Jersey on May 18 and 19, but nothing was officially announced about a concert in MSG. 

      Best,

      Mariana

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