Sat. Feb 15th, 2020

New K-Pop group: SM Entertainment just announced ‘SuperM’

3 min read
Courtesy of SM Entertainment

Earlier today, (August 7), SM Entertainment, one of the Big3 companies in the K-Pop Industry, just announced a new K-Pop boy group. SM is the house for many well groups, such as EXO, Super Junior and Red Velvet.

Are they bringing new artists to their label and younger performers? Well, actually no and here’s why.

Who are part of SuperM?

SuperM consists of seven members and they all are part of other K-Pop groups, so it’s a mix of SM boybands. So, we have Taemin of SHINee, Baekhyun and Kai of EXO, Taeyong and Mark of NCT 127, and Lucas and Ten of WayV.

If you don’t know much about these men, the most important this that, they are the most popular members from their groups. It’s like SM reunited their strongest artists together in a new group.

What else do we know?

The official logo

According to some reports, SM Entertainment registered this new image that would be SuperM’s logo.

Besides the members of the group, we know very little for the moment. It has been reported that the group’s focus will be the US market. U.S. Capitol Music Group will be also working to launch SuperM.

More news will probably be published on the new website and I will be updating with more information this post

When is the debut?

According to K-Media, it is rumored that they would debut in October, but not many details were given yet. They still have a lot of time to promote them, release more information. And, as time goes by, the expectations increase as well.

More Debut details

(Update 08.28.2019) So, today, it was officially announced when will SuperM have their debut. And we will have to wait until October 4 to see these very famous artists together.

But that’s not all for today’s news. The schedule has also been revealed. So, now we know exactly when everything is going to happen. You can check the schedule down below.

Where can I buy the album?

An important thing before considering buying SuperM’s album is that there will be a version of it for every single member. Yes, there will be seven different versions of the album.

This is probably SM Entertainment’s best marketing strategy, considering how famous each member is separately. And this proves they are targeting solo stans, fans who only like one member of a group.

Wait, is this really a good idea?

With the recent announcement of the new project, fans had some mixed reactions.

Some will wait for more content and have some hope for the group. Others would have preferred to keep the groups separated and not take a few members from each group to make something new.

But there is probably a strategic reason to form SuperM right now. Consider this: some EXO members have already enlisted to the military and some will have to do so next year. Maybe this is SM’s plan to keep having new content.

Kai and Baekhyun are the youngest from EXO, so they are the ones who will wait longer until the military service.

But what about the other members? I personally don’t know, but I would like to see this combination.

Some people have been saying that SM’s aim is to compete with BTS. And there’s clear reasons why to think this.

First, the group has seven members. Coincidence? I think not.

Second, their aim is the U.S. Market, where the biggest K-Pop group is BTS without a doubt.

Another point to take into consideration is how they are promoting them. They are considered the Avengers of K-Pop. In Korea, this means that no one else would like to compete with them. They would avoid making a comeback as the same time they have their debut. That big of a thing they are.

Announcement of SuperM

Your thoughts

What do you think about this new group? What can we expect from SuperM? Are they going to be successful or are they going to be a failure? Share your thoughts in the comments below and if you want to add something to what I wrote, please feel welcome to leave a comment.

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16 thoughts on “New K-Pop group: SM Entertainment just announced ‘SuperM’

  1. Lovely post!

    I do not have any problem with the name of the group, even though I have friends who would have preferred something else. I’m sure with everyone that is in the group together they will make the best k pop group out there and It would be nice to see many fans unite and come together to support these boys. I hope they can reach above and beyond.

    1. Hi Jordan!

      Thank you for your comment and for sharing your opinion. I also hope fans unite to support all the seven boys, but unfortunately, I don’t think that will happen and everyone will just support only their favorite. 



  2. Great, informative post. I don’t know too much about K-Pop groups, but I do listen to some groups occasionally such as Twice. The mandatory Korean military service has always interested me. Some person once told me that certain K-Pop members don’t have to serve in the military, but after reading your post, I noticed that some members are going to the military. Could you give more information on the whole mandatory military service for K-Pop members?

    1. Hi Kevin!
      Thank you so much for your question and for your interest in the post! 

      To answer your question, it is required that every Korean male citizen between the ages of 18 and 28 performs compulsory military service. Depending on the military branch, they will have to serve between 18 and 22 months in the military.

      Currently, the only exemptions are exceptionally athletes, like 2018 Asian Games gold medalist footballer Son Heung Min, and 2018 Asian Games gold medalist baseball player Lee Jung-hoo, but they also grant exemptions to some artists, like violinists, pianists, and ballet performers, but K-Pop stars are not included in the exemptions lists. 

      However, recently, it has been discussed, whether or not BTS or other K-Pop artists should be exempted from going to military, due to their great impact on promotion Korean culture, also known as Hallyu, the Korean wave, around the world. 

      For now, K-Pop stars are still obliged to serve on the military, but perhaps we will see some changes in the future, but not the recent years. Some K-Pop artists that have enlisted this year are D.O. from EXO and Park Hyun Sik, very famous actor and part of the already disbanded group ZE:A.

      I hope this helped you understand how the military service works for K-Pop artists. 

      You also mentioned you like TWICE.  If you are interested, you can read my post about their upcoming album here.

  3. This is a really interesting strategy the Sm management is putting up. Its a rebranding technique I believe they have been planning on for a long Time now and its time for it to boom. I know a few of the present 7members and they are really good and this makes me think they would really be successful and go a long way. Thanks for the enlightening on this uprising entertainment group. I hope to see more.

    1. Hi Willy!
      Thank you for sharing your opinion about SM’s business technique. That’s probably why they are one of the big three most successful K-Pop companies. 



  4. Thanks for the entertainment news. I’ll be on the look-out for the SuperM’s debut. I’ll say the idea of having 7 different versions of the debut album, is a great idea, not only because it’s a great business strategy, but I think it will help to develop the individual artist to do more than they could imagine and their individual fans will be pleased to.

    Since that is a great innovation, I believe, they’ll be successful. Thank you.

    1. Hi!

      Thank you for your comment and I’m very happy you enjoyed reading my post. And I completely agree with your opinion. 7 different versions of the album mean more sales, specially if all members are well-known individually.



  5. K-Pop is definitely on the rise worldwide so its no surprise that more bands are being created (I like BTS personally). I found it interesting that one of the strategies behind creating this group is that some other members are going off to the military and they have to keep creating content. Military service or public service is mandatory in Korea (I was stationed in Seoul for a year) so this makes sense from a company stand point. Great post!

    1. Hi!
      Thank you for your comment and I’m glad you liked it. And what you wrote makes perfect sense. Many K-Pop companies feel threatened because of BTS success worldwide and SMEntertainment’s idea was to make a new group to compete with BTS in the western industry.

      If you really like BTS, you can check my posts related to the group here.



  6. Hello, this is coming rather as a big blow to the Exo fans like me. I like all the stars that constitute the group and seeing this came surprising to me. However, since the reasons have been stated, I guess it is for the best and to ensure for more contents, so it is cool. I got my fingers crossed on the superM newly announced. I’m looking forward to the songs.

    1. Hi Shelley!
      Thank you for your comment and for sharing your opinion. Some EXO fans, just like you, may not think the same thing and they would rather have a new EXO album, but I guess we will have to wait until we see SuperM sing and perform together. 



  7. Hello Mariana. Its the first time I’m hearing about this group here. They dont sound bad at all and i really think that SM entertainment has put a whole lot to make this big. The debut albums has be great one  seeing that they are all very popular individually. Will I check out the album when its released? A big yes. They sound cool.

    1. Hi John!

      Thank you for your nice comment and I hope you enjoy their music once it’s released. In the meantime, you can check out their individual songs and works, like Baekhyun’s latest album, City Lights. If you are interested, you can read more about it here.



  8. Over the years, these types of groups seem to be like one hit wonders and I suppose many artists have made a living being just that. 
    Although each member may be famous in their own right may not always equate to doing well as a group.  In my opinion, there will be too many big egos and no one will want to necessarily share the spotlight.

    1. Hi!

      Thank you for sharing your opinion and I completely understand your point of view. The fact that they are all individually famous doesn’t mean they will make a successful group together. 

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